This campaign promoted Speed: The Art of the Performance Automobile, a temporary exhibit at the Utah Museum of Fine Arts. It included a series of for-sale posters, a TV/online spot, an online generator allowing you to customize and post speeding tickets that make your friends and coworkers think you got caught driving a little too fast in your choice of exhibit cars, and the world's first endurance racing game—inspired by the premiere endurance racing car in the world: the Mormon Meteor III. The exhibit was extremely popular and the posters were featured in Communication Arts Exhibit.
