Part of our integrated campaign for the Zoo.
A series of posters for granola with all natural ingredients. We also did the packaging, but I thought the posters worked a little better. Featured in Luerzer's Archive 2/15.
Cocoa Metro Belgian chocolate milk is exactly the kind of product that spouses, family members or roommates would be tempted to steal if they found it in the refrigerator. Hence these camouflage kits. Printed on an appropriately heavy card stock, they allow people to conceal their Cocoa Metro by quickly detaching and assembling the provided cartons. These were given away at food shows to pique interest in the product.